With increasing focus on digital and technology, the need for human touch and emotion has never been stronger before. Consumers today expect the brands to
Category: Data and analytics
Media Mix Modeling or sometimes referred to as Marketing Mix Modeling (MMM) is an analysis technique to measure and compare the impact of your marketing campaigns to your goals, which is often to drive cost-effective conversions.
Understanding the return of marketing investments (ROMI) helps marketers know their customer acquisition costs breakdown, make decisions on future budget allocation, and justify the spending across teams and tactics.
A well-executed marketing campaign has multiple moving elements, that determine the success or failure of that specific marketing campaign.