In the post pandemic scenario, the marketing landscape has constantly evolved. During the initial phase any business that did not had a strong digital presence
Category: Digital Marketing
Brands are asking what social media trends to watch out for in the ever-changing landscape as what used to be just another medium of content delivery, now has become an addiction for many users.
With over 810 million active members, LinkedIn has a focused group audience that is worth investing in. But I’ve noticed, that many businesses do not realize the potential of this member network and end up either using LinkedIn as other social media platforms like Facebook or doing very minimal activities that do not even attract their own employees.
Media Mix Modeling or sometimes referred to as Marketing Mix Modeling (MMM) is an analysis technique to measure and compare the impact of your marketing campaigns to your goals, which is often to drive cost-effective conversions.
Understanding the return of marketing investments (ROMI) helps marketers know their customer acquisition costs breakdown, make decisions on future budget allocation, and justify the spending across teams and tactics.
A well-executed marketing campaign has multiple moving elements, that determine the success or failure of that specific marketing campaign.
A successfully executed marketing campaign could help you create brand awareness, increase each, get engagements, convert more, retain existing customers, improve marketing ROI, and build credibility and trust.
The design of your website is the first thing that your visitors come across. If they don’t find it appealing, they will leave and never come back.
Creating the right segmentations could help launch better-targeted email campaigns, in turn, increasing the conversion rate.
Think as if this is the only message your customers will ever open, and if there is no strong appeal in your messaging, then your only chance to connect with a highly qualified lead could be wasted.