Social media marketing has become one of the most effective ways to generate leads and drive traffic in recent years, but it can be difficult to fine-tune your strategy so you get the best results from it. Here are seven social media marketing tips that can help you improve your lead generation and drive growth in your business this year and into 2023, no matter how much the social media landscape may change or evolve over time. (Don’t forget to bookmark this page!)
1. Optimize your Facebook posts
Facebook isn’t just a social media platform—it’s one of the most powerful lead generation tools out there. According to Capterra, Facebook generated $17.70 per $1 spent, making it one of the top four highest return lead generation platforms.
That said, Facebook has changed a lot since its early days. You can no longer rely on simply posting static content and generating leads; you need to take advantage of Facebook’s many lead generation options (e.g., Pages, targeted ads, live video) to get ahead today and beyond 2022. One way you can do that is by optimizing your Facebook posts so they actually get viewed by users. To help you out, here are six tips to optimize your Facebook posts:
2. Get verified on LinkedIn
Your LinkedIn profile is a key piece of your professional brand and getting verified helps show you’re serious about your business, or professional goal. This step helps with user engagement, especially if you’re sharing marketing articles or whitepapers on your profile—that kind of content is better shared when it has been officially verified by LinkedIn.
And, best of all, even though getting verified takes only a few minutes and costs nothing at all (unlike some other social networks), most users who get their profiles verified report seeing increased traffic from LinkedIn over time. No matter what kind of marketing you do for business—or personal—profiles can help you reach more people and help them engage with you in deeper ways than ever before.
3. Set up webinars for lead generation
While there are many social networks out there, it’s important to focus on those that allow you to set up webinars, as these lead generation efforts will build brand voice and help drive user engagement. If you can set up live online presentations on a platform like Facebook Live or even Periscope, you can drive traffic back to your website with one of those sweet e-mail signup forms that allow you to collect leads over time.
4. Compile lists
Before developing a complete marketing strategy and getting started on your user engagement, it’s important to gather information about your target audience. Compile lists of brand characteristics, competitors, and a few hundred relevant keywords that you can use to reach out to potential customers online.
Compiling lists will give you an idea of what words people are using when they talk about your industry and products, allowing you to develop long-tail keyword strategies that drive user engagement.
5. Integrate social media into email marketing
Integrating social media into email marketing is no longer optional; it’s a basic part of your marketing strategy. In 2022, successful companies will have integrated social media into their email marketing strategies, thus enabling them to offer engaging email content and boosting engagement rates.
If you aren’t already working with a digital marketing agency or consultant to develop a cohesive social media strategy for your business, we recommend doing so ASAP—because it’s crucial that your company keep pace with digital trends over time. Don’t worry; you don’t need to be on every single platform that exists, but it helps to identify which ones are most appealing to your target demographic and can therefore help grow your company faster than before.
6. Use brand advocates as assets
The most successful brands not only invest time and energy into creating, communicating, and marketing a brand voice; they also use that voice to build an army of brand advocates who are out there promoting their product on social media, leaving reviews, and recommending them to friends and co-workers.
The more advocates you have who you can count on to spread your message far and wide, the more effective your social media marketing strategy will be. 7 Social Media Marketing Tips for Lead Generation in 2022 is perfect because it promotes better communication with customers while also providing a way to get more potential customers. One tactic mentioned here is focusing on audience growth.
7. Put content at the core of your digital marketing efforts
At its core, digital marketing is about communication. The trick to a successful digital marketing strategy is all about using communication tools (like content) as effectively as possible. Great brand communications help you to build authentic relationships with your customers and leads so that they’re more inclined to make a purchase or engage with your brand. To have great brand communications in 2022, make sure you’re putting content at the core of all your digital marketing efforts.
Use social media channels to spread interesting and useful content while consistently sharing relevant and timely information on your website or e-newsletter—and respond quickly when users engage with you online. Your attention to user needs will naturally lead them toward greater brand loyalty. To learn more about the strategies you can use to streamline your marketing and lead-gen efforts, read this article on Lead generation strategies no one wants you to know.