In the post pandemic scenario, the marketing landscape has constantly evolved. During the initial phase any business that did not had a strong digital presence suffered a lot. This created a huge demand for digital marketing trends and professionals. But as we normalized, nothing remained the same. With the fast-paced and continuously changing trends and strategies business are now struggling find the right fit.
With new technologies like easy-to-access AI and emerging consumer behaviors, marketers need to adapt their approaches to reach their target audience effectively. In this post we will take a look at some of the key marketing trends and strategies that businesses can expect to see in 2023, what works and what doesn’t.
1. Personalization
The trend of personalization has been gaining momentum for several years now. 2020-21 was a milestone on how businesses changed their approach towards this concept. With COVID, consumers became more self-aware and focused more on sustainability across various industries. This created a huge demand for personalized experiences and consumers expected brands to tailor their messaging to their specific needs and preferences.
Businesses that can effectively personalize their marketing efforts are more likely to build stronger relationships with their customers and drive more conversions.
2. Artificial Inteligence (AI)
AI is expected to continue to grow unpopularity and practice. Marketing tools powered by AI are now helping businesses automate and streamline their marketing efforts by allowing them to save time and resources while delivering more targeted and personalized messages to their consumers. Understanding customer needs and challenges are always a critical problem to solve for businesses. And with AI, businesses can now gain a better hold of their customers and deliver more relevant content and offers.
3. Video marketing
When it comes to personalized and most engaging content medium, video has always been the first choice for marketers. For marketers looking to generate brand awareness, the different forms of video marketing is an effective way to engage their consumers. With the rise of short-form video content, businesses need to develop in-house creative skills to regularly produce short form engaging videos like Instagram Reels, live video contents that stands out from the competition.
Additionally, live video content, such as LinkedIn live, live webinars, Facebook/Instagram live, can help businesses connect with audiences in real-time and build trust and stronger relationships.
4. Social media marketing
I know what you must be thinking now – this is not new and there are so many article on this very same topic. You are right, social media has continued to grow and evolve. With more and more people using social media and new social trends emerging every now and then, businesses need to leverage social media platforms to reach target audience effectively.
In the post pandemic scenario, businesses can expect to see more opportunities for social media advertising and influencer marketing as community building has emerged as a strong platform for social engagement.
5. Voice Search Optimization
If you are already doing “Search Engine Optimization” (SEO), you are almost there. With rising trends in devices controlled through voice commands and increasing use of Amazon Alexa, Google Home, and Apple Siri, it has become essential for businesses to increase their presence and reach by optimizing their content for voice enabled search.
Conclusion
Marketing in this new ears is all about delivering personalized and targeted messaging that resonates with your audience. With increasing use of AI powered marketing tools, businesses can automate and streamline their marketing efforts while ensuring more relevant content and offers. By combining video content, social media, and voice search optimization, businesses can gain a great advantage and generate greater reach and engagement that can lead to better conversion. To effectively use these trends, marketers need to be well aware of the different stages of conversion as this will help in identifying and producing the right type of content.
